It is understood that at present, 91.8% of the audience in China will watch video programs through TVs, computers, mobile phones and other tools. For many ordinary families, choosing to use Internet TV to watch shows will also save a great deal of overhead. Therefore, Internet TV has also received more and more attention. Basically, at present, Internet TV is mainly divided into three major schools. One is the integration of video website resources to promote smart TVs and cloud televisions for customers' intelligent concepts of television; the other is IPTV based on television programs. Movies, games, music, etc. provide users with interactive and affordable consumer TV programs; the third is Internet TV set-top boxes released by Internet companies.
In the beginning, people’s impressions of Internet TV were mostly small-sized and cheap. The “Silk Economy†was also the king of Internet thinking. The “low-cost and low-end†high cost-effectiveness became a major consideration for consumers to purchase TV sets. Internet companies believe in the belief that "silk silkers are the best in the world". The market is full of cheap and low-quality products. The major brands of Internet TVs continue to refresh their market prices with "reducing profits and losses."
However, just as China has historically relied on bases to accumulate and develop revolutionary forces, along with the revolutionary war, people's armed forces, and the development of bases, it has gradually formed the strategic situation of encircling cities in rural areas, and finally seized the revolutionary path of victory in rural areas surrounding the country. The Internet's strategy of "enveloping the local people with Typhoon" has also become its new pursuit. An "elegant extravagance" is spreading in various fields. The “light luxury†that has been spurred by the Internet TV industry is fighting against the “nothing lower, only lower†economic cycle. After the market's development gradually matured, more and more Internet brands began to transform and snatch the cake of the high-end market.
If the initial Internet company is relying on price competition to snatch the market, then with the advent of the Internet + era, it also provides unlimited potential for Internet companies to develop. At the same time, as incomes increase, consumers are becoming more rational, and their demand for quality is also growing. Internet brands will also use this counter-attack to become the main force of the high-end market, based on user and data resources, using Internet thinking to carry out bold and subversive innovation, in order to achieve the "silk" to "local tyrants" counterattack.
Nowadays, high-end display technology products such as the equivalent sub-dot and OLED have become more popular among consumers. Image quality has become one of the important standards for consumers to purchase TV. The consumption upgrade + panel price increase is driving the TV industry to bring about a new round of television product changes. At the same time, as panel prices continue to rise, the entire industry is speeding up product upgrades and discarding price wars. For Internet TV brands, it is a new industry opportunity to turn to products themselves rather than prices and improve product innovation capabilities to enhance competitiveness. In addition, the advanced technology, fashionable appearance and humanized operation experience are the focus of the development of Internet brand products.
Relevant personnel pointed out that the hot spots of image quality technology in the current market are UHD (high definition), HDR (high dynamic range), HCG (high color gamut). In addition, with big data, artificial intelligence, and Internet of things technology With the update iteration, the smart home, which is a combination of remote functions such as remote control, voice, and somatosensory manipulation, brings a qualitative change to the user's home life. In the future, in order to adapt to the constant changes in the home form, the appearance of the TV will also be more subversive and diversified. At the same time, with the impact of LCD large-scale acceleration on consumer psychology, the demand for large-size products will continue to ferment.
Not only the "thousands of local tyrants" spending is more value is the personalized characteristics of televisions, of which curved TV with its full range of stylish fashion design has attracted many "local tyrants" look. According to various companies, because the retina of the human eye is curved, the flat TV image is distorted through the arc retina, and the curved screen is more in line with the viewing needs of the human eye. In addition, the curved design of the curved surface television will allow consumers to consciously zoom in to see the distance, thus allowing consumers to consciously distance themselves from the viewing distance. Obviously, the company's brand differentiation, technical strength, and product characteristics are fully revealed in the counter-attack of “silhouette†to “local tyrantsâ€. Excavating new consumer demand, higher prices and higher profits will also come.
Dongguan Guancheng Precision Plastic Manufacturing Co., Ltd. , https://www.dpowergo.com