Price restrictions on household popularity
As an emerging industry, intelligent lighting is currently at a critical point in the introduction period and growth period, and the concept of market consumption has not yet fully formed. But many lighting manufacturers are convinced that with the intelligent lighting market popularizing further implementation, fostered consumer habits, consumption potential of intelligent lighting market must be huge, industry outlook is bright. In order to enhance the use of consumers, many lighting and lighting manufacturers are rushing to set up experience halls, so that consumers can more intuitively feel the convenience brought by smart lighting.
However, in the process of development of intelligent lighting at this stage, it also faces certain difficulties. Huang Shaofeng, general manager of Zhongshan Terui Lighting Co., Ltd. said: "There are many smart lighting products on the market, and the development momentum is strong, providing consumers with a variety of choices. But there are still some predicaments, such as Universal smart lighting products need to solve the problem of strobe; at the same time, the discoloration is not synchronized during the operation; some enterprises lack innovation, and the homogenization of product functions between peers is serious; the most important is intelligence. The high price of lighting products makes ordinary households unacceptable, and only those high-end places are in use. These are the problems that smart lighting needs to solve."
Li Quan, chairman of Shenzhen Miracle Industry Co., Ltd., also sent out the same feeling. "Intelligent lighting products are all used, but the price is too expensive, so there is a kind of resistance. At the same time, some big factories do not do intelligent lighting, worry. The production of intelligent lighting products and their own traditional lighting products impact each other on the market, and the difficulty of small factories is so large that consumers' ideology is also difficult to accept intelligent lighting. So Miracle's intelligent lighting products are moving toward cost reduction; The coverage is comprehensive; the operation is simple, that is, the development from the traditional lighting to the intelligent lighting operation."
At the same time, Liao Changbing, general manager of Lun Lan Lighting E-Commerce Co., Ltd. also revealed that "from the research data, the development of intelligent lighting has become an unstoppable trend, but the general consumer groups are difficult to accept its expensive price. And in technology There are also certain problems that need to be broken through."
Technical bottlenecks are still the constraints
Since most people are optimistic about smart lighting, what direction will smart lighting develop in the future? Huang Shaofeng revealed that smart lighting may develop in the following directions. “Brand integration will be one of the trends in the development of smart lighting. The biggest benefit of concentrating different brands of products on one platform is that The best products of various brands are concentrated in one project to improve the intelligence of lighting; secondly, to meet the personalized and hierarchical lighting, that is, to further meet the lighting needs of different individuals and different groups of groups. For example, in design It is more inclined to be irregular, and the application is no longer limited to the function of lighting. Third, the combination of intelligent technology and new lighting technology creates a new lighting culture, and combines the Internet, Internet of Things and Wifi to build new lighting technologies. Platform, which creates more intelligent lighting products. For example, the first generation of smart lighting products is monochromatic, the second generation is bi-color light, and the third generation is infinitely dimmable. Platforms such as the Internet have grown stronger."
Li Quan said: "The future development trend of intelligent lighting is mainly reflected in two aspects. On the one hand, the driving power is intelligent, just like the previous driving power is equivalent to the heart of the human body, but it only has the function of supplying blood, and the driving power supply. Intelligent, it is necessary that this heart not only has the function of supplying blood, but also needs the function of the brain to solve the problems encountered by itself; on the other hand, it is the morphological intelligence, that is, it can break the traditional ideology in design and application, and alternative The form attracts attention, but the premise is intelligent."
Whether it can replace traditional products is not conclusive
How to achieve civilianization has become the consensus of many intelligent lighting companies, and is the only way for intelligent lighting products. In this industry, there are also some companies trying to reduce costs and make low-cost smart lighting products, but consumers are discouraged, so they doubt the performance of the products. Some people also said that in the future, if smart lighting will completely replace traditional lighting, this is also unrealistic. After all, the gap between the rich and the poor is very wide, and the popularity is still waiting for income to increase and balance development.
Huang Shaofeng said frankly, "Can intelligent lighting replace traditional lighting? This needs to be told by facts. At present, the premise of replacing traditional lighting with intelligent lighting products is to gradually reduce the price. But want smart lighting products and traditional lighting products at the price. It takes a certain amount of time to reach a consensus. Take the company, and since October last year, it has been working on the development of new smart lighting products. It was introduced in March this year, but most of the customers and distributors were suspicious. Attitude, I believe that this acceptance in the market is very low. It can be proved after a period of time that the sharp intelligent lighting products have been talking with facts and quality. It solves some problems, and from May to the present, The sales volume of intelligent lighting products has reached five or six million, and the wholesale price is around three or four hundred yuan, so that more customers can see the arrival of the intelligent lighting era."
However, Li Quan said, "Intelligent lighting replaces the problem of traditional lighting. Now no one can dare to say yes, no one can dare to say no. Because of the concept of intelligent lighting, most consumers accept the ideology. I need to solve it, so who can replace it in the future?"
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