Without improving these four things, Apple TV will be finished!

Four years later, this puzzle was really solved.


Regarding Apple TV's conjecture, the original higher demand is that Apple will produce its own TV; However, now, it seems that Apple wants to do more than this, they hope to be able to mix the original Apple set-top boxes and recently purchased online TV services, to achieve Stream media unified.

According to the Washington Post, Apple will launch the latest TV service this fall. If this news is true, then Apple manufacturers will have great advantages. After all, there are few online services on the market that combine live TV and streaming media programs. Even if there is a potential rival in the competition, it is far behind the 25 million installed capacity and billions worth of Apple TV. This is not yet a huge potential iOS user base.

But judging from the current development of Apple TV, it seems that it is not Apple's key development target. At the Apple Watch conference that just passed, its appearance just tells us - we lower prices.

According to June, Apple will release the new Apple TV. So how does such a tasteless product turn from "hobby" salted fish?

1. Can't just look at the face, we "see" the inner

Apple and HBO reached an agreement last month to enrich Apple TV's programming content. Recently, they have also negotiated cooperation with ABC, CBS, Fox, ESPN, Disney and FX.


As Steve Jobs said in his autobiography, "I hope that Apple can make a convergent TV, but also to be very easy to use: to connect seamlessly with all devices and iCloud, but also have the easiest Interactive interface. And I finally did it."

Now, Apple's goal is to add 25 live TV channels, but it is still far from Sony's Playstation Vue's 50 to 85 channels. On the other hand, streaming media is naturally linked to iTunes.

At the same time, Apple cannot ignore Netflix's successful experience. Its monthly fee users can easily browse various movies or TV programs. Netflix does not always sell as a rich source, but with the increase in signing studios and publishers, the company’s content reserves are indeed expanding. However, users still like Netflix because they can watch their favorite content without any restrictions. This is the key to its success.

2. Open compatibility, Hello I am good everyone

Apple's platform has always been relatively closed, but if you want to make Internet TV services better, proper opening seems to be the only way.

Imagine that if you can use Android applications when remotely controlling Apple TV, it seems to be a very strange thing for Apple. However, given that all of Apple’s current opponents have chosen to support mobile platforms, in the context of Internet TV, Apple’s failure to do so may be detrimental to its own development.


3. It is really good to use

Apple has always regarded the principle of conciseness as a criterion. If the process is too complicated, why do users not watch ordinary television? For this reason, Apple has joined the Siri service to aid search and navigation, but even so, there is still a gap compared to other companies.

TiVo, Sling TV, and Playstation Vue all allow preview viewing, and Playstation Vue provides a simple interface guide to easily find or save your favorite shows. Sling TV offers a one-touch service for switching between different channels.

While Tivo introduced DVR technology into the mainstream of consumer products, attracting more than 300,000 subscribers with its easy-to-use features, and now it also announced that it will launch OnePass service in March to help users find various video resources online. .


4. Of course, the better the level, the better! Oh, I'm talking about price

Most TV service providers are priced monthly. TiVo starts at US$15 per month, and Playstation Vue is priced from US$50, but its advantage is rich in content; Sling TV costs US$20 per month, but unlike the former, it is compatible with Roku, Amazon Fire Download tasks for TV, Xbox One, Android, iOS, Mac or PC.

The Apple TV set-top box reduced the price from $99 to $69, and the monthly service fee would be between $30-40. Although I do not know what new hardware upgrade will be at the fall conference, I am sure I can use it synchronously on iPhone and iPad. Compared with other companies, Apple's pricing is midstream, but if you want to count on cable or satellite services, the cost may be two or three times more.


Current subscription TV programs are categorized, and ordinary broadband access charges are around $40 to $60 per month. If you increase Apple TV subscriptions, you won't feel much difference in price; but if you want to watch and miss If the program is to find programs offered by other service providers, the fees will increase substantially.


Thanks to iTunes, Apple overturned the entire music industry; but for the TV and movie industry, it is unclear whether Apple will adopt a low-price policy. If Apple wants to fight a price war, it is bound to be a war for fishing.

For Apple’s television industry, we can still wait and see.