On February 6th, foreign media reported that Jawbone, the originator of smart bracelet manufacturer, gave up the consumer market and turned to the medical market. Then contacted the old-fashioned wearable device manufacturer Pebble 40 million US dollars to sell Fitbit, Fitbit's stock price, 71% of Apple Watch (IDC data) ... wearable devices continue to survive.
After the popularity of smartphones, wearables were once seen as the next mobile Internet portal, and many hardware vendors made high-profile entries. China's hardware manufacturers can't be excused. Huawei, which has achieved great success in the mobile phone field, launched its first smart watch, HUAWEI WATCH, in September 2015.
tuyereThis is not Huawei's initial wearable field. As early as 2014, Huawei introduced the TalkBand B1 with Bluetooth headset and simple functions such as motion and sleep monitoring. Coupled with glory bracelets, watches and other products, Huawei's shopping malls are still selling up to 9 wearable smart hardware products (excluding the original TalkBand B1).
In the past two years, 10+ products have been launched. With the help of wearable intelligent hardware, Huawei's related hardware development and iteration speed are rapid. The watch and bracelet business line was also seen by Huawei as the next turning point in the boutique terminal strategy after its mobile phone. Even Huawei has opened a separate APP zone for watches, and established large-scale cooperation projects with giants such as Didi.
TransitionIn 2016, the wearable smart hardware industry came to an end.
The smart watch represented by Apple Watch encounters Waterloo, and the smart bracelet such as Fitbit is also cold-eyed by the market. Huawei, which has been involved in both areas, faces a crisis in the decline in shipments of smart wearable products.
(Note: The standard for smart watches is to be able to run the app in the watch)
Smart watch inventory and sales doubtsAccording to IDC data, global smartwatch shipments in the third quarter of 2016 were only 2.7 million units, down 51.6% from the 5.6 million units in the same period last year. Huawei's top five smart watch manufacturers did not see Huawei.
This indicates that HUAWEI WATCH shipments are still less than the fifth-ranked Fitbit Pebble; that is, HUAWEI WATCH will not ship more than 86,400 units in the third quarter of 2016.
Contrary to low shipments, HUAWEI WATCH faces tight inventory problems on the domestic e-commerce platform. On third-party platforms such as Jingdong, Tmall, Suning, etc., HUAWEI WATCH generally has some versions sold out; in the official flagship store of Tmall Huawei, HUAWEI WATCH has been removed from the shelves and will not be sold.
Does this mean that the HUAWEI WATCH production line has been discontinued for this generation of products, and whether the current sales are all in stock products, we do not know. However, it is reported that Huawei is preparing for the release of the second-generation HUAWEI WATCH, and it is not entirely impossible to make the second-generation products.
It is worth noting that the second generation of HUAWEI WATCH and the first generation of products have been released more than one year apart, and the vacuum period is almost the same as Xiaomi Note. In the more than one year of the lockout, the technology and function of HUAWEI WATCH has not fallen behind the market... This is not the HUAWEI WATCH technology is more advanced, but the development of the wearable device market, the speed of innovation is really worrying. It is difficult to greatly surpass the previous generation products in terms of technology and experience. I am afraid that Huawei is one of the reasons for delaying the launch of new products.
Jinhu Weibao Trading Co., Ltd , https://www.weibaoxd.com