Record record of iPhone market share breaking 60% in Japan

Recently, the good news of Apple has not stopped. Apple has just achieved a profit of over 91% in the smartphone industry for seven consecutive quarters, and Apple's good news in Japan has come again. Today's analyst firm Strategy Analytics released a report saying that “Apple broke the 60% share of the Japanese smartphone market in the fourth quarter of 2016, creating a new record in the country, which is all from its flagship mobile phone. iPhone 7/7 Plus promoted."

Prior to 2010, Apple's market share in Japan was only a low single-digit level, but by the end of 2016 it had rapidly increased to 60%, eroding the large market share of most competitors and local brands.

Shortly after the release of the iPhone 7 series in Japan, Apple Pay increased its support for the Japanese public transportation system (such as Japan's busiest subway Yamanote Line). Through the support of Sony's Felica technology, iPhone 7 is more grounded in Japan, successfully attracting a large number of Japanese users.

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