The concept of smart home is familiar to us. With the advancement of technology, smart homes are also ushered in a period of rapid expansion. In the future, smart home products in the home will be in a state of interconnectedness. But the most critical issue is that network security in smart homes will be the biggest problem.
Since 2017, smart homes have stood at the forefront of the industry. The report of the 19th National Congress pointed out that the main contradictions in our society have been transformed into contradictions between the people’s growing needs for a better life and the development of inadequate imbalances. With the maturity of the development of Internet of Things technology, the degree of linkage between smart phones and surrounding intelligent devices is getting higher and higher, and the demand for low-headed people to control their home life with mobile phones is beginning to grow stronger. In recent years, smart home products have emerged in an endless stream, involving smart home appliances, smart security, intelligent lighting, smart curtains, smart door locks, smart speakers and other subdivisions. The target customers of the smart home market have turned from luxury home users and high-end users to middle class and ordinary white-collar workers.
With the continuous heating of people's attention to smart homes and the growing scale of the smart home market, smart home products are developing in a blowout manner. According to data from the Prospective Industry Research Institute's "China Smart Home Equipment Industry Market Preview and Investment Report", although the smart home industry started late and the market demand is huge, it is estimated that by 2018, China's smart home scale will reach 180 billion yuan by 2020. The smart home market will reach 357.6 billion yuan. Analysts predict that the global smart home market will reach more than 500 billion yuan in 2021.
Ge Fengliang, deputy dean of the China Household Electrical Appliances Research Institute, said that the overall intelligence of China's household electrical appliance industry is the trend of the times and the market potential is huge. In recent years, the manufacturers who have joined the smart home industry have sprung up. Major brands have launched their own smart products. The smart home market has formed a fierce competitive landscape.
According to Zhongyikang data, smart home appliances will bring 1.5 trillion yuan of market demand in the next five years. By 2020, the penetration rate of smart home appliances will further increase, and smart appliances such as white electricity, kitchen appliances and living appliances will be upgraded. The proportion will reach 45%, 25% and 28% respectively.
According to a research report by well-known market research company GfK, 45% of consumers like to buy smart home products from the same supplier, while 29% of consumers prefer to choose different suppliers, and 25% of consumers say they have no special preference. . Therefore, integrating multiple products and suppliers to provide the entire smart home system will have more advantages in the future.
Network security will become the biggest problemIn the future, smart home products in the home are no longer just an isolated smart item, but a network device that can be interconnected, evolved, and connected to external resources for active service. This is currently the domestic smart home manufacturer. The general direction of development.
Although the complete solution can break the problem of intelligent islands, it sets serious barriers to competition. If the platform of each smart home product manufacturer can be shared openly, it will be a big boost for the future development of smart home.
However, no matter how beautiful the cloak is, it is still the traditional manufacturing industry. The rising labor cost is the number one challenge faced by most manufacturers. The rising cost of raw materials and the shrinking demand for products have also squeezed their profit margins and brought some survival. pressure.
In addition, network security issues are the biggest dilemma facing smart homes. Recently, Tencent Security released the "2017 Internet Security Report", which revealed that in 2017, a large number of large DDoS attacks were launched using thousands of IoT devices generating security holes in homes and workplaces. It will continue in 2018. Not only that, professional cybercriminals may also use the growing number of expensive connected home devices to attack more targets in the future. Ordinary users are generally unaware of the threats faced by smart TVs, smart toys and other smart devices, making them the main targets of cybercriminals.
In the future, smart home manufacturers should focus on innovation, promote green manufacturing, and promote the deepening adjustment of the overall industry and product structure to create high-end and high-quality brands.
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