[Baidu VR original manuscript, reproduced please indicate the source]
A domestic startup black ant (full name: “Black Ant New Media Culture Co., Ltd.â€), a company specializing in the production and distribution of interactive video entertainment virtual reality (VR) content, announced on March 18 that it had completed a tens of millions of financing for the first time. This time, it is led by Qingdao Huaan Huijin Capital. Its current market value is as high as RMB 100 million.
With the continuous attention of VR content in the industry, the technology for producing VR content is becoming more and more mature. Nowadays, having rich story, interactive content and 360-degree immersive experience is the most important issue for VR content. It is introduced by Black Ant CEO Zhou Yixi. At present, the company's positioning is still in film and television production, especially in the field of VR content production may account for about 70% of the company's film and television business. Zhou Zong himself is also a film and television producer and has won numerous awards in various film and television circles, such as the Golden Rooster and Baihua Awards.
Black Ant CEO Zhou Yiyi
Prior to this, the black ants produced a series of super VR dramas such as "Sasha, Do not Fight". The drama is divided into 12 episodes. Each episode takes about 5 minutes. The production cost of a episode is about 300,000 yuan. It is currently in love. Fantastic Art VR, Baidu VR Community, Baidu VR Browser, LeTV, Sohu, Antvision, UtoVR, etc., are distributed over 51 content platforms and have more than 20 million hits.
The black ant's first VR drama "Sasha, Don't Fight"
In addition, black ants began to try to cooperate with different content platforms and produce VR film and television works. Recently, the company invested RMB 30 million in cooperation with the Beijing Yinghua Rongxin equity fund to establish the Black Ant Cultural Fund. Baidu VR learned from the black ants. In the next few years, the company will launch about 9 film and television works, and jointly invest in various types of film and television content.
Black Ant Video Production Team
In recent years, domestic VR content production is “riseâ€. For example, 40 million light media purchased 51% equity of 7D Technology, ready to incubate the content team, and the micro whale also began to create VR content development platform, and they are also operating The film crew, in order to be able to provide content entrepreneurs with a good opportunity and so on. The black ants as a professional content production company in the country, but also for the domestic VR content field opened a good head, especially in the C-side content on the exploration of the harvest of many users of good feedback. At this stage of the analysis, VR film and television content production to continue to force still need funding support, black ant content production team will also start the second round of financing in the second half of this year.
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