Recently, several star products of the VR industry, such as Sony PS VR, Oculus Rift, HTC Vive, Samsung Gear VR, and Google Cardboard VR, have either actively or passively announced or predicted their respective shipments:
Google Cardboard VR has so far shipped 10 million units at a price of $15;
Samsung Gear VR, a market data analysis organization SuperData and Unity released a 2016 VR market research report, said that in 2016 Samsung Gear VR sales were 4.51 million units, priced at less than 100 US dollars;
Sony PS VR, which was listed on the China-Japan-Europe and the United States on October 13 last year, officially announced that 915,000 units will be sold as of February 19 (much higher than the 750,000 units forecasted by SuperData), and the foreign sale price is US$399. The domestic selling price is 2999 yuan, basic set 3299 yuan (including PS VR + PS Camera), boutique set 3699 yuan (including PS VR, PS Camera and PS Move);
HTC Vive, did not announce sales, but SuperData's VR market research report said that HTC Vive sales volume was 420,000. On February 29, 2016, the pre-sale was started. In April shipment, the domestic price was 6,888 yuan and the foreign price was 799 dollars.
Oculus Rift, listed on March 28th, 2016, SuperData predicts that its sales volume will be 243,000 units, and in all these models, the bare metal price will be 599 US dollars. The price of the Oculus Touch controller is 199 US dollars and the bundle price is 798 US dollars.
Mobile VR: Cheap, Low Trial Cost, Large User Base, Hard to Sell
The most talked about VR device these two days may be Google's Cardboard VR.
On the morning of March 1, Beijing time, Amit Singh, Google's vice president of hardware, announced at the MWC that Google has shipped more than 10 million Cardboard VR glasses. On the Google Play Store, the Cardboard App has reached 160 million downloads.
In July 2016, Google announced that it had sold 5 million Cardboard VRs. It has only been more than seven months since then and sales have doubled.
The $15 carton VR was released for three years and was presented as a gift to journalists and guests at the 2014 I/O Developer Conference. Its ability to achieve such success is mainly due to its ultra-low selling price, which allows the user's early adopters and trial and error costs to be very low.
Samsung Gear VR, like Google Cardboard, is suitable for smart phones. The difference is that it only fits its own flagship model. Fortunately, as the brand with the largest market share in the world, its user base is large enough.
The two have a common feature is: mobile VR, the user base is large, cheap enough.
PC VR: Dies from price and dies from PC
Oculus Rift is the earliest PC VR device. After being acquired by Facebook at a high price, Oculus Rift has been at the forefront of the media and has occupied the media for a long time. After a number of test versions, it finally went public last year. As a result, it was late.
HTC Vive, which was later than it started, was the first to be listed, and the experience was not worse than that of Oculus Rift, and it was also officially listed in China. Oculus Rift was only able to sigh.
Oculus Rift and HTC Vive, as star representatives in the PC VR camp, have always faced serious practical problems. There are too few PCs that can meet their hardware requirements, or they have too high hardware requirements. If they buy, they have to have It costs too much to spend about 10,000 yuan to deploy a computer. In addition, they all need positioning devices, which require high physical space during the experience. Generally, they need to be 5x5m2 or 4x4m2.
In short, it is rarely seen except in the various exhibitions and various offline experience shops to see them. For ordinary consumers, the purchase cost and the use cost are too high. Not to mention the content is not enough to make people flock, there are few small movies that can bring great experience, and the production is far from well-known.
Sony VR: gamers do not care about money, care about cool, price is moderate
Sony's game subsidiary Sony Interactive Entertainment (SIE) announced on February 27 that as of February 19, 2017, PS VR had accumulated global sales of 915,000 units. This is also the first time that SIE has released PS VR sales data.
Although PS VR is one of the earliest VR devices shipped with Oculus Rift, it was only launched on October 13, 2016. However, in just four months, nearly a million sales have been achieved.
As a game VR, to achieve such a sense of reason, but also unexpected. On July 27, 2016, at the press conference in Shanghai, Tian Tianwu, president of Sony Interactive Entertainment (Shanghai) Co., Ltd. stated that there are currently about 40 million PS hosts in the world that are compatible with PS VR. Reservations were rushed.
At the time of release last year, there were 50 games on the PS platform for players to experience. SIE said that currently there are more than 100 models and there are more than 220 games still under development. It is expected that 100 models will be launched this year.
The lower price than PC VR (in the domestic example, the PS VR set price is only half that of the HTC Vive), and the more excellent experience than the mobile VR, so that the PS VR not only has not been squeezed to survive, but has gained a good impression. Results. The key is that it has many game players, Sony has more brain powder, the price is also acceptable range, not to mention gamers mostly do not care about money.
In summary, it is easy to draw a few conclusions: First, the first-mover may not have an advantage, similar products, the price determines sales, after the sales of HTC Vive exceeds Oculus Rift; second, mobile VR will be the focus of this year Breakthroughs, low prices, large user base, large number of mobile products that can satisfy the experience, is the best choice for harvesting users, and thirdly, it is very important to cultivate user stickiness. Sony’s long-standing reputation and its brainwashing make it Become a dark horse.
Oh, right. Due to poor sales, Facebook has just lowered the price of the Oculus Rift helmet from 599 US dollars to 499 US dollars, and the price of the Oculus Touch controller also dropped from 199 US dollars to 99 US dollars to promote sales.
All victories and failures can ultimately be explained by price.
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