On April 12th, the China Appliance Service Upgrade Forum and the Haier Washing Machine “Seven Heart Service†launch event with the theme of “Quality Consumption, Better Life†opened in Beijing. At the event site, China Household Electrical Appliances Service Maintenance Association and Haier jointly formulated the evaluation standard for China's washing machine service quality, and awarded Haier Washing Machine the first new era of China's home appliance quality service gold award.
The conference was hosted by the China Household Electrical Appliances Service Maintenance Association, and the professional organizations such as the Consumer Protection Bureau of the State Administration for Industry and Commerce, the China Consumers Association, and China Quality Miles participated in the conference. At the meeting, industry experts pointed out that in the era of consumption upgrading, people pursue a better home life, which requires enterprises and other enterprises to shift from productive services to specialization, refinement and high quality, and jointly promote the home appliance service industry. Rapid development.
Haier washing machine is centered on user needs and has been at the forefront of the industry in the field of home appliance service. When other washing machine brands still focus on basic services such as after-sales installation and maintenance, Haier Washing Machine has released “Seven Heart Service†to create a full-service service experience for users. Its “Seven Heart Service†includes various follow-up services required by users such as maintenance, installation, drilling, and trade-in, and provides users with exquisite installation services such as special faucets, special deodorant floor drains, and special wall holes. It is worth noting that the “Safety†in “Seven Hearts Service†also provides front-end services, pre-sales home design, professional debugging and so on.
Haier washing machine has always been well received in the industry and users with its excellent service. According to the relevant data released by the authoritative department, in 2017, Haier washing machine user satisfaction ranked first for 13 consecutive years, and the Tmall DSR scored 4.9 points. The customer satisfaction of Jingdong's same category brand was higher than that of the industry. In addition, during the 315 period of this year, Haier washing machine also won the first place in satisfaction in the ranking of the same brand full-brand satisfaction ranking published in the industry.
Under the guidance of the “one person in one†mode, Haier washing machine adheres to the user-centered concept and realizes the dual leadership of service experience and product experience. At the product end, Haier Washing Machine has continuously introduced differentiated products such as direct-drive washing machines and no-clean washing machines, which continue to lead the industry in quiet washing and healthy washing. In terms of service, Haier Washing Machine launched the “Seven Heart Service†to create a full-process experience service for users, which provides a useful reference for the development of the home appliance service industry.
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