In the spring of 2017, Murata officially sang in the Shanghai Daning Conference Center to a number of Chinese media friends to enter the horn of three key emerging markets: automotive electronics, Internet of Things and smart healthcare.
Murata's fiscal year 2016 media information sharing conference was successfully held
In the opening speech, Mr. Sun Kunquan, Vice President of Murata China, said that in response to the emerging trends of Internet of Things, cloud computing, big data, artificial intelligence, etc., Murata began to gradually shift from the mobile device market to the new growth field, and constantly created New market. FY2016 is the first year of Murata's new three-year plan. In this year, Murata has continued to develop and maintain steady growth in key markets such as mobile communications, in emerging markets such as automotive electronics, Internet of Things, and smart healthcare. Initial progress has also been made in the field.
Mr. Sun Kunquan, Vice President of Murata China
Mr. Maruyama, Director of Murata Marketing, revealed in his speech that in 2017, in addition to selling new products in the smart phone market, Murata will continue to expand its in-vehicle, health, and IoT market businesses, create new customer value, and leverage the synergies of corporate M&A. effect. For example, with the development of multi-band technology in the smart phone field, the need to place multiple transmission lines in a small space is becoming more and more urgent. The MetroCirc developed by Murata and the acquisition company can integrate multiple high-frequency signal transmission lines into one thin and thin Inside the thin substrate is the best solution to this need.
In addition, Mr. Koga, a guest from Mizuho Bank, also brought a wonderful industry analysis and looked forward to the future of the Chinese electronics market.
Mr. Maruyama Hao, Director of Murata Marketing
Murata's growth focus shifts to the Internet of Things and automotive electronicsWith the gradual saturation of the mobile device market, Murata plans to grow in the next few decades in response to market demand trends. At present, automotive electronics, Internet of Things, and smart healthcare have become the three major focus markets for Murata's three-year plan, related fields. The person in charge also shared Murata's understanding of the market and core product planning.
In the automotive market, as major automakers increasingly view electronic functions such as ADAS, active safety, and auto-cruise as the main selling points of future cars, the number of ECUs (electronic control units) installed in a car is increasing. . At present, Murata's automotive products are mainly divided into three parts: power transmission system, information communication, vehicle control, and driving safety. The sales of automotive electronic products have continued to increase by more than two digits per year, and have increased by about two times in five years.
Murata's advanced automotive vibration sensors, ultrasonic sensors, accelerometers, and gyro sensors are widely used in automotive safety, accident prevention, and driving comfort, and are gradually being applied to ADAS and autonomous driving technologies. In the future, Murata will continue to provide more automotive electronics products with high reliability, high quality, low cost and miniaturization.
In addition, Murata is the first member of the “National Intelligent Networking Automotive (Shanghai) Pilot Demonstration Zone†and is making continuous contributions to the intelligentization and Internetization of automobiles.
Automotive New Market Responsible Engineer Speech
In the Internet of Things market, with the rapid development of the Internet of Things, Murata's IoT products, represented by sensors and wireless communication modules, are constantly providing people with a more secure, secure and convenient smart life.
Taking Murata's wireless intelligent lighting system as an example, Murata integrates advanced wireless communication technologies, sensors and cloud services into the entire lighting system solution, achieving energy-saving, environmentally friendly, comfortable and convenient life. The program has many successful globally. Applications.
At the same time, Murata keeps up with the trend of new technologies and continues to be at the forefront of technological development. Song Yiping, a market engineer in the business development department of Murata Market, revealed at the scene that Murata's high-band LoRa (a low-power WAN communication technology) module for the European and American markets is currently in production, and the low-band LoRa module is expected to be put into production in June this year.
IoT New Market Presentation
In the smart medical market, under the guidance of the “Internet +†initiative, all parts of the country are vigorously promoting the construction of “healthy Chinaâ€. Murata is also actively embracing smart medical care, constantly for mobile medical, Internet medical, precision medical, medical informationization. The realization of such products and technologies that contribute to innovation.
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